Cool For Cats Live is a grassroots promoter specialising in indie and alternative live entertainment. Originally active from 2007, the label and event curator returned in 2026 with a renewed commitment to championing emerging and established artists. Known for curating carefully selected nights, the team built its reputation through hundreds of shows across London venues and international showcases at SXSW and CMJ. The ethos centres on DIY spirit, independent taste, and genuine passion for music discovery. Now operating as a live promoter, Cool For Cats continues to deliver expertly crafted events rooted in tastemaking and artist development.