ETHNC is a fashion forward eastern clothing brand from Pakistan, established in 2013. The brand celebrates Pakistani culture while embracing global influences, offering contemporary eastern-wear for young women and girls. ETHNC collections include Rozana, Western, Casual, Special Price, Boutique, Boho, and Timelesz ranges. The brand launched its UK online store in 2023 and is expanding its physical footprint in the region. ETHNC combines comfort, versatility, and style, bridging tradition and modernity through fashion-forward designs that connect wearers to their cultural roots and international fashion.