In Your Dreams is a hair and makeup artist service specialising in event beauty activation and artist management. They create bespoke beauty experiences at festivals and brand campaigns, sourcing and managing teams of makeup artists, nail technicians, and hair professionals on-site. Recent work includes beauty activations at Reading and Wireless festivals with Pepsi Max, trend-led experiences at British Summer Time and All Points East with American Express, and Nike Women's Championships activations. They also produce custom beauty content, tutorials, and branded products to amplify campaigns across retail and social channels.