Life 4 Cuts Soho operates a premium self-studio photo booth experience originating from South Korea. Guests create four-cut photo strips using a variety of decorative frames, playful accessories, and multi-frame functions, then share images via easy QR code access to social media. The concept has grown to 315 stores across South Korea and operates in ten countries worldwide. Located in Soho, the studio offers a contemporary take on analogue photo memories, popular for capturing special moments with friends, family, and loved ones.