My Snug Room specialises in Japanese hair straightening and thermal reconditioning in Westminster. The treatment transforms curly or wavy hair into pin-straight locks, with results lasting 2 to 4 months on short hair, 3 to 5 months on medium, and 4 to 6 months on longer lengths depending on hair type. The full process takes 2 to 4 hours and includes shampooing, solution application, rinsing, ironing, neutraliser, and styling. Prices range from £130 for fringe straightening to £430 for a full head on very curly hair, with regrowth treatments and digital perm combinations also available. Aftercare guidance is provided to maintain results.