Panny Hire supplies cinema cameras and professional filming equipment for hire across London and Los Angeles. Stock includes ARRI, RED Digital Cinema, Sony CineAlta, and Phantom cameras, plus anamorphic lenses from Cooke and Leica, Zeiss optics, and accessories such as follow focus, matte boxes, ND filters, dolly and track, steadicam stabilisers, gimbal stabilisers, and cine robots. The London location is based in Camden and operates by appointment. A kit list system allows clients to calculate rental costs for their shoot dates and required gear.