PAUL is a family-owned French bakery with roots stretching back to 1889 in northern France. The Upper Street branch is part of a 37-location UK operation that began with the flagship London opening in Covent Garden in 2000. PAUL specializes in hand-crafted breads using traditional methods and sustainably produced winter wheat, alongside a cake range developed from family recipes since the 1950s. The bakery uses time-honoured production techniques passed down through five generations, including wood-fired ovens where baking happens in full view. PAUL remains committed to the same artisan approach Charlemagne Mayot established over a century ago.