This business is a jewellery retailer specialising in 22 carat pure gold jewellery, not a music supplier or events entertainer. The evidence shows an inventory of gold bangles, earrings, nose studs, and rings rather than any musical services, performance, or entertainment for events. Pure Alankar London operates from Tower Hamlets and sells jewellery items including pipe bangles ranging from approximately £2,400 to £7,600, with smaller pieces such as nose studs and earrings starting from £30. There is no evidence of music performance, DJing, live entertainment, or any event music services offered by this business.