Roseur is a luxury florist in Kings Cross specialising in custom floral installations and event flowers. The studio, led by founder Sophie who trained in sculpture and fine art, emphasises seasonal fresh blooms and dried flowers for a sustainable approach. Designs reference nature through movement and form, with careful attention to foliage and colour. Services include bespoke bouquets, hanging floral installations, and workshops in fresh and dried flower arrangement techniques. The practice draws on fine art principles to create distinctive, nature-led floristry.