Selfish Shoreditch is a nail salon in Hackney specialising in BIAB (Builder in a Bottle) manicures. The technique applies a flexible builder gel over your natural nail to prevent breaking, splitting and peeling, lasting four to five weeks between infills. Their artists are trained in the Ukrainian manicure method, using dry e-file cuticle work and floating the gel with a precise apex over the stress point. BIAB can be worn natural or topped with gel colour from over 600 shades, with nail art available. New sets start from £56; infills from £60. The salon also offers gel extensions, removal services and heated mask treatments.