Makeup artist and creative director based in London, working worldwide. Seunghee Yoo started her career at LVMH Beauty Korea in 2010 before relocating to London in 2014 to work in fashion. Her approach combines classic technique with bold creativity, prioritising skin quality. She has collaborated with fashion houses including Yuhan Wang and Hyein Seo, alongside commercial partners such as Adidas, United Colors of Benetton, Maison Kituné, Repossi and Asics. Her work features in publications including Elle, Grazia, Dazed, i-d, Arena Homme Plus, Telegraph Luxury and Harper's Bazaar.