Strong & Co Ltd is a decoration and experiential design studio led by founder Debs Armstrong, who has specialised in creating live experiences for more than 20 years. The team develops bespoke concepts for special events, festivals, and brand activations, transforming spaces into immersive environments. Recent work includes decoration for a Hackney warehouse wedding, the Glastonbury Shangri-La installation from 2008 to 2015, Twitter Live experiences, and openings such as the Cultural Olympiad. They work with creative agencies, independent promoters, and brands to deliver high-quality, conceptually-driven event design.