Urbiana is a fashion jewellery brand, not a musician or music supplier. The business is an accessories retailer specialising in ethical, handmade, fair-trade jewellery based on Brick Lane in East London. They offer boho body accessories, rings, earrings, and statement jewellery collections. Urbiana began as a market stall at Sunday Upmarket in 2013 and has since expanded to operate a styling clinic and retail store. Their three core commitments are offering ethical and handmade jewellery, minimising environmental impact, and providing affordable pieces. They also run LEND, a jewellery rental initiative designed to reduce environmental impact and encourage experimentation with accessories. This is not a music supplier and cannot be listed in the MUSIC lane.